Introducing Smartbond… Hair Strengthening whilst colouring!

IMAGE - LOREAL PROFESSIONAL

IMAGE – LOREAL PROFESSIONAL

 

SMARTBOND is a unique system created by L’Oreal Professional, that protects and strengthens the hair during technical services (such as bleach and hair colour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. This new technology revolutionizes the strength of your hair after you have a colour service.

Sounds good.. but what does it actually do??

So without bombarding you with too much scientific jargon, we are going to briefly explain what SMARTBOND does to your hair . Your hair fiber and cortex is made up of Keratin chains and these are linked by bonds. The point of SMARTBOND is to strengthen these bonds to improve the quality, feel and look of the hair.

SMARTBOND will target weak parts of your hairs bonds to strengthen and limit stress to keep the bond in tact. It will also improve the overall finish of your hair colour as this will enable it to take more evenly. It will also reconstruct your weak bonds to reverse the feel of damaged hair.

So the first two steps begin at the salon, once you have decided to give SMARTBOND a go your stylist will add Step One to your colour mix. It works smartly during the chemical process to preserve the strong bonds and allow the reconstruction of the weak bonds.

Step Two is applied to the hair once the colour or lightener is removed as a pre-shampoo. It continues to capture the ions to allow the weaker bonds to reform and provides condition & shine to the hair with a blend of ceramides & polymers. Your stylist will then shampoo and condition as normal, the perfect end to a fabulous treat for your hair.

Step Three will help to re-enforce your salon service with an at home conditioner that continuously strengthens your hairs fibers week after week, allowing you to keep the outstanding salon result simply at home by using once a week for 1-3 minutes.

WHAT HAPPENS IF I DON’T COLOUR MY HAIR??? Don’t worry… SMARTBOND is suitable for all hair-types and textures, whether you have colour or not. If you do not have in-salon colouring services or you have no colour on your hair you can still hugely benefit from SMARTBOND. We will just skip Step One and continue the treatment as normal. This service is available in salon now, ask your stylist to upgrade your colour service today.

 

image3So you have all the information on SMARTBOND, let’s show you some results of the amazing product.

Recently our Gaudi team members Sinead, Lorelle and Maisie travelled to Guy Kremer Salon in Winchester to become part of L’Oreal Professionals SmartSquad. Exclusively using the SMARTBOND product before its launch in salons. They spent the day learning all about the product and its specialist technology, ending the day with hands on experience using the product.

These girls had the most amazing day and even one of our own (Sinead) got to use the product on her own hair. Here’s a little snippet into their day..

11am – when first entering the legendary Guy Kremer salonimage2 (3) in Winchester to the fabulous faces of L’Oreal, our girls were briefed on the days events and given styling station 5!!

11.30am -The SMARTBOND product training takes place, showcasing the new product and explaining its incredible technology! All models go for ‘Before’ photos and all of the colourists/stylists including Maisie and Lorelle then for a playful SMARTSQUAD photo shoot before attacking their models.

image3 (2)12pm – Maisie and Lorelle started to work their magic on their fabulous model Sinead. They opted to take her hair both lighter and brighter – this is something that Sinead has wanted for a little while. She has however been building up her hairs condition using professional shampoo and conditioner and regular salon treatments. By using step one in the colour this will help to keep her hair strong and protected during the colouring process.  image4

1pm – As the sandwiches and fruit emerged for lunch, Lorelle and Maisie finished applying their colour. This was then left to develop, during this time the girls took part in a mini shoot with the photographer for some funny ‘colour development’ pictures. They then got to explore the salon and take some time to relax.

2pm – As Maisie thoroughly rinsed off the colour, Lorelle was preparing a toner to soften the prelightened hair and remove any unwanted warmth. This also included Step One to again strengthen the hairs bonds. Once the toner has developed it was rinsed and Step Two was applied for 10 minutes. You then continue to shampoo and condition as normal.

image1 (3)2.45 – After a relaxing backwash experience, Sinead returned to Lorelle for a fabulous bouncy blow-dry and style in preparation for the ‘after colour’ photo-shoot!! The overall improved condition of Sineads hair can already be felt before drying has taken place. Once dried and styled the make-up artists nip over to apply some light make up on Sinead.

3.30 – Its time to smile!!! Once the transformation has been completed the girls take a trip to studio for ‘After’ images.image1 (2)

At first its serious so the photographer can ensure she gets the perfect capture of Sineads new hair, once the images have been taken its time for fun. The girls play around with props and do silly poses.

4pm – Then its time to pack up and say their goodbyes!! After an amazing day at Guy Kremer using and seeing results from the amazing SMARTBOND product, the girls are so excited to bring it back to the salon to use on everyone!!


image2For more information about SMARTBOND or if you want a chat with a professional about your hair please call or pop in and arrange a completely free consultation with one of our stylists who will be happy to help.

SMARTBOND is available at Gaudi Hair now, ask your stylist for an upgrade today!!

Before and After

Before and After